SEO or Search Engine Optimization is a hot word right now; it’s everywhere and it seems to be growing more important every day. This can make it slightly vexing if you don’t know much about it. Search Engine Optimization simplified is how high up on the list your company’s website pops up when someone does a search online for services or products that you provide. The first question that comes to mind is how; how on Earth do I get started on something like SEO? Well with the right web design team behind you, the task begins to seem simple. Here are a couple things you can do to get started today using Technical SEO and Targeted SEO.
Technical SEO is probably the most complex of the two. Ultimately, Technical SEO is about optimizing your website design to make use of how search engines work to your advantage. The first thing that you must do is create a sitemap. Sitemaps are descriptions of your website that are submitted to search engines which helps them to help you. Creating a sitemap can be tricky, but with a WordPress website and a good design team, it’s a breeze. Certain WordPress plugins help to streamline this process, like Yoast SEO. Yoast generates a sitemap for you that can be edited and continually updates that sitemap as you post content, edit your website, or add and remove things. This saves you a lot of time and keeps your website up to date as far as search engines and how they “crawl” websites go.
A second tip is to prune your website. This means cutting down on things that are old or just don’t work anymore. Old and broken links on your website are the first to go. After that comes pages that don’t get enough traffic any more. Keeping your website lean and efficient helps you get more traffic, as Google’s ranking algorithms and crawlers aren’t fans of websites with low traffic or links that don’t work anymore.
Finally comes Targeted SEO, which is simpler to explain but tricky in its own way. Optimizing your website and its content to cross the eyes of your intended audience is difficult, but doable, all by finding out what words they want to hear. So if you know what words to use, then you know what content to push and what to put on your website. Starting with small tasks like optimizing the headers, footers, titles, and even tags on a website can really help. As a result, you can significantly increase its traffic in a short time. This sounds difficult, but again, with the right web design team backing you it becomes simple. Stop working for your website and start getting your website to work for you.
As you’re reading this you’re probably wondering if this article is for you or the search engines? The answer is both and we believe that is the best philosophy to approach SEO with. Ultimately, search engines bring value to their users by bringing them the most useful content. The more content you create the better you understand what consumers are looking for and how they’re finding it. Need help with the SEO for your website? Email firstname.lastname@example.org to get started!