At the end of 2023, C2IT had the opportunity to work with an exciting new business, LumberjAXE, to bring their website to life. With Grand Opening looming, the timeline was tight and the stakes were high, but we worked with them to create a site that highlights who they are, what they do, informs their patrons, and even offers integrated booking capabilities. We asked a few questions of LumberjAXE to highlight our partnership – check out their responses! Also, make sure to check them out at and book your next event or family outing!

Tell us a little about your organization – what does LumberjAXE offer to its patrons?

LumberjAXE specializes in providing an exhilarating and innovative Axe Throwing experience. Different from most Axe Throwing Venues, LumberjAXE offers Projected Throwing Lanes with a multitude of games to pick from. A pool table, digital dart boards, and touch tunes are also available for enjoyment in the space. Perfect for corporate team building events, birthday parties, or just a fun night out with friends, our Axe Throwing offers a safe and controlled environment for participants to unleash their inner Lumberjack. Our experienced staff will provide guidance and ensure a memorable and enjoyable time for all. Don’t worry, there is a delicious Savory vs. Sweet Menu to devour, Specialty Cocktails and Ice Cold Draft Beer to indulge in.

What makes LumberjAXE unique? What are some creative ways you stand out from other similar businesses?

LumberjAXE has three unique qualities that make us different from other Axe Throwing Businesses:


1. Projected Throwing Lanes

Projected Targets allow for a more interactive and engaging axe throwing experience. Rather than throwing at the same painted on target, you are in control of what you throw at whether that be a traditional target, a tic tac toe board, zombies, etc!


2. Full Bar & Food Menu

We have crafted our menu around quick, snackable and shareable items such as a giant 24 ounce pretzel served in a pizza box, funnel cake fries for those with a sweet tooth, and more. Featured on draft are multiple local, craft beers. The menu also showcases specialty cocktails with fun names and flavors!


3. All Ages are Welcome

When people ask if there is an age limit, we say NO! But there are rules around it. 18 and older may throw with a signed waiver, minors 10-17 may throw with a  signed waiver by a parent/guardian and an adult present, and those under 10 can throw on one of our portable children’s target (a bristle target with plastic foam axes) that we set inside of a normal throwing lane.

Why, in your opinion, is your website an important part of your success? What was your catalyst for having C2IT design a new site for you?

Our website is of major importance for our success for a few reasons. We are a brand new business to Hendricks County so most of our potential customers will be turning to the internet to read about us and what we offer. Secondly, our main source of revenue is lane rental. While we can accept walk-ins and call-in reservations, we rely heavily on our booking site for our customers to schedule and pay for their lane rental. A website is the perfect way to direct people to that booking site and C2IT did a great job of integrating our booking site beautifully. The catalyst for having C2IT design our sign was actually out of pure necessity and speed! We had a lead on web design that fell through and we needed a site, FAST. A mutual colleague recommended C2IT and they were ready to take us on and execute quickly! The rest is history.

From the first conversation, what was the experience like working with C2IT? What did you appreciate about the team at C2IT and how they worked with you?

The experience was very seamless from start to end. I appreciated the initial call, in person meeting, scope of work document, and constant email communication. They were always very transparent about price and what something would take. I have no complaints or changes about their process.

Our 4 values are Loyal Partnerships, Attentive Discovery, Economic Value, and Cohesive Teamwork – can you cite specific examples of where you saw these values play out?

Loyal Partnerships: A colleague recommended C2IT, they have been sharing our story since we came on as a client, they came to our Ribbon Cutting, and have continued to follow up after “completion”. Attentive Discovery: The initial phone call and in person meeting were very helpful in communicating all of our needs. The Client Content Folder also aids well in efficient content communication. Economic Value: We stated our budget at the very beginning and they stayed within it while also giving us a great product! Cohesive Teamwork: There were constantly multiple people on the emails and working on our site but I never felt like anything got lost in communication.

We know there is a long partnership ahead with lots of exciting things still to come, but how do you feel about your new website and the ongoing partnership with C2IT?

We couldn’t be happier and would recommend them to anyone looking for a brand new site or even a redesign!