The fact that Microsoft is turning on this notification now shows just how eager the company is to get users onto the latest version of its operating system, OEM pricing for which leaked just yesterday. Offering users the option to reserve digital copies in advance, which really don’t have to be reserved because they’re digital, will help Microsoft determine how much resources to allocate on the big day as well as how much it still needs to promote the offer.

Read more here:: Microsoft starts prompting Windows 7 and Windows 8 users to ‘reserve’ their free Windows 10 upgrade | VentureBeat