Every Great Organization Needs a great website. Most organizations know that they should have a web presence, but not everyone understands how important your website really is to your overall brand as you seek to attract customers. Your website says a lot about who you are, what you do, and the values that drive you.

Whether you’re wanting to create a new website or rebrand and rebuilding old one, there are certain ingredients your website MUST have.


1. Your Website MUST be Adaptive/Responsive

Over 50% of internet traffic is from mobile devices. Your website needs to be able to detect the device it’s being displayed on and respond accordingly so your potential customers get the best possible experience. Visitors don’t want to be pinching and scrolling to navigate your website. Your website must responsively adapt to being viewed on a phone, tablet, or computer.


2. Your Website MUST be Updated Regularly

You’ve probably heard the phrase “content is king” when it comes to web design. This is true to some degree, but some people take that too far and write novels all over their website pages. While the keywords for search engines abound, this content-heavy approach leaves website visitors confused and overloaded. At the same time, a static website that never changes will appear to be “dead” to search engines and will be ranked lower due to inactivity.

I like to explain it this way – imagine you drive through your neighborhood and you pass a home where the garage door is never open, the grass is never mowed, and there’s never any movement or signs of life. You would assume that no one lives there. In the same way, when Google scans your site and finds the exact same content as a year ago, they assume no one lives there.

Updating the content on you site communicates that your site is alive and active. For this reason, many websites employ a blog where they can regularly add content.


3. Your Website MUST have a Whole Lot of YOU!

Last but not least, your website is an opportunity for you to proclaim who you are and what you do to a waiting world. You know your business, your customers, your region, your goals, and your mission and values far better than anyone else, You can communicate these things to the world around you better than anyone else. Partnering with a local firm who understands who you are and can deliver eye-catching design is an optimal way to ensure your website will have maximum impact. Many times, small businesses choose templates and out-of-the-box website designs. While these can provide inspiration, without YOU at the center, your website will never help you achieve your goals.



We love working with organizations to create amazing websites with these three ingredients at the center, and we’d love the opportunity to work with you!