One of the largest problems facing any company nowadays is customer retention. According to an analysis done according to Mixpanel’s Product Benchmarks report and a study done by SurveySparrow, the average customer retention rate across various industries was anywhere from 20% all the way up to 80% depending on the company and how they perform that year (Lal, Mixpanel). This number varies so wildly based on what a company is selling, as well as how much their customers buy into the loyalty of their brand. This is oftentimes one of the most important questions that a company can ask themselves, “What are you doing to ensure your clients want to continue working with you so that you don’t lose them and all the work you’ve done together?” This question is always so important because new customer acquisition is costly. But more importantly, trusted relationships take time to build and create win-win partnerships for everybody. Here at C2IT, we’re proud that our clients have honored us by choosing to continue working with us. With a 95% customer retention rate year over year, we know what works for us and believe it will work for you too.

When asked why we feel as though our customers stick with us for so long and so often, the answer is simple, it’s because we care. At C2IT we always aim to make sure we understand the customer on each level, we want them to know that we genuinely care for their company, its brand, and its workers and that we are also in this for the long term. We aren’t a ‘sell and skip’ company, we want a relationship that benefits both sides and lasts for a long time. One of the ways that we do this is by knowing the customer, and reacting to that knowledge. Oftentimes when buying a service or a product, it can feel like all that’s on the table is the shiniest most expensive option that has more features than you know what to do with. Here at C2IT, we’d rather give you the technology solutions you need at scale, whether that’s building a new application for your unique business needs or reliable and professional management of your day to day technology needs. Because we’re a small business too, we understand your challenges are unique to you. We recognize you don’t have unlimited resources to chase “solutions” to problems you don’t have. We listen to get to the core of the issue, present our solution so you can understand it, ensure it makes sense, and then see it through.  

We feel as though having this mentality is a big part of why our clients stay with us so consistently for so long. Overall, the reasons that we have such loyal and long-lasting relationships with our customers is twofold. First and foremost we practice what we preach, showing that we support the kind of relationship that we desire. Secondly, we take care of our customers and make sure their needs are met each and every day that they choose to do business with us. If that’s the kind of business partnership you’re interested in, give us a call at (317)721-2248, visit our website to learn more at, or fill out the form below.