Yoast SEO is the plugin C2IT uses to help with your company’s search engine optimization. It will bump your company’s website up in the search results of Google and Bing. This plugin allows you to enter keywords or keyphrases you’d like your post or page to rank for in the search results. Yoast will also check the information you add and let you know whether you need to work on the information you’ve input.
This plugin has a free version where you can edit the metadata as well as enter one keyword per page and post, or a premium version which allows for more keywords to be entered as well as does additional backend work to also search for related keywords and phrases.